How to Build a Personal Brand and Why it is Useful

When you work from home in sites such as Freelancer, Fiverr, or UpWork, sometimes it may be difficult to get yourself noticed with the tremendous amount of competition there is, and everyone seems to ask the same: How do I get my overall ranking up?

Well there are a lot of ways to do so, but one of the most effective one is creating your very own brand, there are some steps that you will have to follow to achieve the highest potential, but in the long run it will be worth it, since your brand can be used on more than one freelancing website, and will make yourself stand out from the crowd in each platform you decide to participate in.

Note, one of the things that you must keep in mind at all times is your target audience, in this case clients. You want to appeal to them, so do some research, or if you are not a starter freelancer, revise from previous experiences what clients like and dislike and try to build up from that.
If you are an artist try to make your brand creative and colorful, if in the other hand you are a writer/translator, then you should use more calm colors arranged in an orderly manner, remember you are also trying to engage your clients via trust/feelings, you can evoke those by choosing the proper brand image.

First of all you need a freelancing alias and a logo, this will come in handy when you create your profile in freelancing platforms, think of a clever name, don’t go with the conventional, go ahead and do something creative.
For the logo, it’s okay to invest some money into its development if you don’t know how to do one.
But if you are an artist it is highly recommended that it is made by you, since this is the first thing a client is going to see when your profile pops up, and it can be the difference between having a long term, high paying job and having no job whatsoever.

After you are done with this, you should take it a step further and make a webpage and a portfolio, the website should follow the same aesthetics as you logo, and it should represent who you are. Here you will have the opportunity to present yourself formally and give the people a little taste of what you are capable of. Even though this may sound complex, there are many applications that will make the creation of your page infinitely easier, these include WordPress, Wix, among others.
You should have a portfolio section, in which you should have some of your past successful work, this will give the client an idea on what to expect and could give you an edge when it comes to those big juicy projects, if you don’t have any previous experience, go ahead and do some samples. Write about any topic if you are a writer, design a logo or a webpage if you are into graphic design, program a simple app if that’s what you do. Make sure that your skill shows.

Finally, you will need to make good use out of the memberships each of the sites offer, and develop a marketing technique. This one is a little trickier and may take some time to perfect, but it will pay off in more ways than you can imagine.
Let’s take Freelancer.com as an example. The memberships will give you additional “bids” you can make in a defined time period, as well as impulsing your overall rank.
There are also many offers you can take advantage of these memberships, such as the yearly memberships and the special discount days. Needless to say, you need to be sure of what you are doing and have prior experience in the website to make sure that, in the end, it is profitable.

Lastly, and in the opinion of many, the most difficult part: developing a marketing technique. There are many types of marketing techniques, but the ones recommended, and easier to follow, are the social media marketing and the physical advertisement strategies.

For the first one you have two options, either create a page for you brand, or advertise it in your personal profile, or both. Nevertheless it is recommended to make your own profile with the aid of your existing website, you can then start a marketing campaign with the help of your personal account to start moving traffic into your page, and as a result, a higher amount of work.

The second option is recommended if you are working in a local based site, or with a certain company, this type of advertisement can get your network levels higher per zone, the only thing you need to find is the right audience and place.

All of these things will help you stand out, and have a clear picture of what you want. It will also make it easier to develop some marketing strategies, since sharing a link to your web page is way more simple and professional than many other methods.
And so, you are ready, now that you have your own brand, get ready to work, and remember, patience and perseverance will always be your allies, so if you haven’t already started building your brand now, go on and see the improvement for yourself.

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